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    About Us

    Our Story

    Founded in France in 2019, we endeavored to capture modern luxury through our timepieces. Our vision involves expanding the boundaries of what is possible and innovating a life where time is of the essence.

    We Are Passionate About Watch Design

    Unlike other brands that mass produce their watches and focus on quantity, we focus on quality. We are setting the standard for modest luxury with pieces that you'd be proud to gift your significant other, brother, father, son - or yourself!

    We set out with a simple goal when starting our mission: to create timepieces that reflect the values of their wearers and provide an impression of sophistication that stays affordable without compromising on quality.  

    Everyone looks at your watch and it represents who you are, your values and your personal style

    - KOBE BRYANT

    Our Beliefs

    As previously stated, we prioritize quality over quantity. This is why we only make our watches in small quantities. Rather than choosing to reduce costs with large production runs, we instead create in small batches which allow us to oversee and have hands-on control over the entire production process. We only use high-quality materials in our watches and believe that producing in small quantities allows us to ensure that the Alexander Avant standard is met, from our hands to yours.

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